Driver-based modeling
Change one assumption and every downstream number updates: revenue, hiring, cash, KPIs. No formulas to maintain, nothing to break.
SaaS financial planning platform
Financial planning for SaaS founders, without the spreadsheets
Answer a few questions about your business and Adlega builds a driver-based operating model: 36 months of MRR, costs, cash and runway, plus the metrics investors ask about. An AI CFO explains every number.
Free while Adlega is in beta · No credit card required
Try it: a 3-driver model
recalculates live
MRR, M36
$0
ARR run rate
$0
Net new, M36
$0
Net growth
0%
A simplified demo. Your real model has 40+ drivers.
Build yours →
Product
Everything a spreadsheet model can't do
Spreadsheets break, drift out of date and hide their own mistakes. Adlega keeps one living model of your business that everyone can read.
MRR waterfall
New, expansion, contraction and churned MRR, month by month, with the Net New MRR bridge investors want to see.
Hiring plan
Plan roles, salaries and start dates. Payroll flows straight into burn, runway and the P&L, so you see what each hire really costs.
Scenarios and goal seek
Compare hiring, pricing and churn scenarios side by side. Or set a target and let Adlega solve for the driver that gets you there.
Cash and runway
P&L, cash flow and a runway countdown that updates with every edit. Know your zero-cash date before it knows you.
Investor-ready outputs
A clean investor view with ARR, NRR, CAC payback, burn multiple and the rest of the diligence list. Share it when you raise.
Output
See what Adlega builds from your assumptions
Real output from an Adlega model. Get charts like these for your own business in under 90 minutes.
AI CFO
An AI CFO that shows its work
- Builds the model with you. Describe your business in plain words and the AI CFO turns it into assumptions and a full forecast.
- Grounded in your numbers. It answers finance questions from your own model, not from generic advice.
- Traceable to the formula. Every answer links back to the exact drivers and calculations behind it.
Ask it anything, free
Included in every plan
How it works
01
02
03
From assumptions to an investor-ready forecast
Describe your business
Pricing, customers, team, spend. Answer plain questions on your own or with the AI CFO, or import your actuals.
Get your model
Adlega builds the 36-month operating model: P&L, cash flow, MRR waterfall and a KPI dashboard, all connected.
Decide and share
Test what-if scenarios, watch runway react, and share an investor view when it is time to raise.
Who it's for
Pre-seed
Seed
Series A+
Built for every stage of SaaS
Your first real model
Replace pitch-deck guesswork with a forecast you can defend, and know your runway before it surprises you.
Get to Series A metrics
Track burn multiple, NRR and CAC payback the way your next round will judge them, and plan the path to the raise.
Plan without a finance hire
Scenario-plan hiring and spend across teams while the model stays one source of truth for everyone.
Pricing
Pricing for founders
Monthly
Annual
Save 20%
Starter
For individuals and early stage companies getting their first model.
$40
/mo
$480 per year after beta ends
Free while Adlega is in beta. No credit card required.
Start free- 1 member
- 1 model
- Simplified modelling of marketing and traffic
Pro
For CEOs, founders and finance teams at 10 to 50-person companies.
$120
/mo
$1,440 per year after beta ends
Free while Adlega is in beta. No credit card required.
Start free- Up to 2 members
- Up to 5 models
- Detailed modelling of marketing and traffic
Growth
For 50 to 1000-person companies with lots of data and stakeholders.
Custom
Contact us for a personal offer
Free while Adlega is in beta. No credit card required.
Talk to sales- Unlimited members and models
- Detailed modelling of marketing and traffic
- Standard data sources (QuickBooks, Xero, HRIS)
- Premium data sources (Stripe, Plaid, CRM, Data Warehouse, BI)
- Granular permissions and views
- Priority support
- SAML / SSO
FAQ
Frequently asked questions
Is Adlega free?
Yes. Adlega is free while it is in beta, with no credit card required. After beta ends, Starter is $50 per month and Pro is $150 per month, with 20% off on annual billing.
What is Adlega?
Adlega is financial planning and forecasting software for SaaS companies. It turns your assumptions into a driver-based operating model: a 36-month forecast of MRR, costs, cash and runway, plus a KPI dashboard and an AI CFO that explains the numbers.
How is Adlega different from a spreadsheet template?
A template gives you formulas you still have to maintain. Adlega builds the model for you: change one assumption and every statement, chart and metric updates. SaaS logic like MRR waterfalls, churn and CAC payback is built in, so nothing silently breaks before an investor call.
Who is Adlega for?
Founders, CEOs and finance teams at early to growth-stage SaaS companies, from pre-seed to Series A and beyond. If your plan lives in a spreadsheet nobody fully trusts, Adlega is for you.
What does the AI CFO do?
It helps you build the model by asking plain-language questions, reviews your assumptions, and answers finance questions grounded in your own numbers. Every answer traces back to the exact drivers and formulas behind it.
Do I need a finance background to use Adlega?
No. You describe your business and Adlega handles the accounting logic. The help center walks you through every screen, and the AI CFO can explain any metric it shows.
Free resources
Learn SaaS finance while you're here
Blog
SaaS finance, explained
230+ plain-English articles on MRR, churn, CAC and everything investors ask about.
Read the blog → GuidesFounder guides
Deep guides to financial modeling, fundraising, unit economics, pricing and churn.
Open the guides → Tools17 free calculators
Runway, dilution, LTV:CAC, Rule of 40 and more. Interactive and free, no signup.
Try the calculators → Help centerProduct documentation
Step-by-step articles for every screen, assumption and output in Adlega.
Browse the docs →Swap the spreadsheet for a model you can trust
Set up your model in about 90 minutes. Keep it current in minutes a week.
Free while Adlega is in beta · No credit card required